In July I recently carried out training in Everrich and Tasa Meng Duty free shops in Taiwan.
6 groups – 3 airports (Taoyuan, Kaoshiung, Taichung) – 4 days – more than 200 promoters.
The two hour presentation included an introduction on South Africa, the country; an introduction to the South African wine industry and where it fits in the world stage and what makes it different; an introduction to the four wine estates, that the wines they sell come from, namely: Cederberg, Deetlefs, Ernie Els, Napier; and finally a tasting of all the wines.
All the groups were fantastically enthusiastic, with great questions, feedback and a lot of great interaction.
We had a lot of fun and drank quite a few wines – about nine per session!