This year was very special for Diverse Flavours as we included for the first time the Champagne Taittinger brands onto our stand at TFWA, Asia Pacific May 11-15.
Diverse Flavours is working with Champagne Taittinger in developing a long term strategy for the Taittinger range of Champagnes in key Asia duty free markets.
During the show we tasted most of the range including Brut Reserve, Prestige Rose, Nocturne, Comtes de Champagne Blanc de Blancs and featured many Travel Retail ‘exclusive’ packs. We also show cased the Taittinger 2014 FIFA World Cup Brazil™ pack – a pack made to commemorate Champagne Taittinger as FIFA’s Official Champagne for the 2014 FIFA World Cup Brazil™ .
There was a lot of strong interest from the trade and press, and we had great fun popping corks during the show!