The recently launch Buddy Sparkling Moscato is gaining momentum in the competitive but expanding RTD segment in Korea.
Allied Young are working hard to build distribution and awareness through tastings at department stores, supermarkets, trade shows, and events.
This together with great PR is helping to expose the brand to the target consumer groups.
‘Buddy’ is a true Sparkling Moscato and very high quality. The consumers are discovering the true meaning of a high quality Moscato product in ‘Buddy’.