Anthony is a results driven senior executive with over 30 years progressive marketing, commercial and general management experience at regional board level in the international wines and spirits industry.
He has a successful record of revenue and profit growth, market entry strategies, innovation, managing cross cultural teams and business partners in Europe, North America and Asia, specifically Japan and Korea.
Strong communication, negotiating, analytical, strategic and team leadership styles demonstrates very good skills in distribution relationships in all channels of the on, off and duty free business.
In his last Corporate role, Anthony was the Marketing Director for Pernod Ricard South Africa and was responsible for the strategic development of Red Heart Rum, Olmeca Tequila, Chivas Regal and Jameson Whiskey.
He previously steered the formation of the Allied Domecq joint venture company Jinro Ballantines in Korea as a main board member and managed the commercial development of the company and later as Marketing Director. During these 7 years, the company became market leader in the world’s fourth richest scotch market. He also assisted in the integration of the company to the current owners Pernod Ricard. During time in Korea Anthony held the position of Chairman, Wine and Spirits Committee, European Union Chamber of Commerce in Korea (EUCCK).
Earlier in his career, Anthony managed the Asia Pacific and global duty free business for Hiram Walker and the Canadian Club brand locating firstly to Canada and then to Japan. He developed and launched six new Canadian Club brand extensions and with a widening remit oversaw the strategic development of Ballantines 17 Year Old Whisky across Northern Asia together with the complete Allied Domecq portfolio.
After university, Anthony worked for Long John International as a graduate sales trainee in the U.K., became the founding member of duty free division before being sent on sabbatical to study Japanese as part of the European Commission, Executive Training Programme (ETP) in Japan.
Anthony is a member of the exclusive and International Society – The Keepers of the Quiach. The Society was set up to represent the Scotch Whisky industry worldwide.
As Managing Director of Diverse Flavours, Anthony’s primary role is the sales, marketing, customer relationship and strategic development of the Diverse Flavours portfolio of brands and services.