Champagne Taittinger appointed Diverse Flavours in the second half of 2013 to penetrate the Asia Duty Free market. Diverse Flavours works with Champagne Taittinger in developing a long term strategy for the Taittinger range of Champagnes in key Asian duty free markets.
Champagne Taittinger is the great eponymous and independent Family House, and the Taittinger brand stands for quality, tradition, history, with Cuvees developed from a unique style, a style driven by Chardonnay, which gives finesse and elegance to the Champagnes.
Mr Clovis Taittinger commented “We are delighted that Diverse Flavours have chosen to work with us in the Asia region. We are a passionate, independent Family House and our brand vision, values and strategy match well with those of Diverse Flavours. We expect exciting times ahead.”
In 2014 Taittinger was given the status as FIFA’s Official Champagne for the 2014 FIFA World Cup Brazil TM. An agreement that runs until December 2015. This is the very first time in its history, a Champagne House is chosen by FIFA as the official champagne to be served to guests in FIFA’s VIP and VVIP areas. To celebrate the agreement Champagne Taittinger created and developed a special pack.
1240 – Thibaud IV, Count of Champagne, King of Navarre and poet returned from Cyprus with a vine plant, an ancestor of the Chardonnay variety, which would become the mark of the Taittinger House.
1734 – Jacques Fourneaux, a Champagne wine merchant, was the third player to enter the Champagne adventure and founded the company that would later become Taittinger.
1932 – Pierre Taittinger bought Château de la Marquetterie, whose vines were planted in the 18th century by Brother Oudart, a Benedictine monk and one of the founding fathers of Champagne.
1945 – François Taittinger defined the Chardonnay style: feminine, elegant, which is still the signature of Taittinger.
2006 – Pierre-Emmanuel Taittinger, presently President, bought back the House, as the Taittinger Group had been sold to Starwood Capital in 2005.
Present – Vitalie & Clovis Taittinger, respectively Marketing Director and Export Director, joined their father in this adventure, reaffirming Taittinger as the last International Eponymous Champagne Brand.
- A presence in 140 countries through independent agents
- 5,5 million bottles sold per year
- Highest quality standards
- 288 hectares owned by Taittinger that represents the second most important vineyards in Champagne